Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
In today's competitive landscape of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. As read more the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who empowers brands build authority, climb to the top of search results, and secure coverage on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. Holding degrees from schools such as Michigan Ross, he started out in retail operations — overseeing large-scale retail operations, supervising multi-unit teams, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. In the midst of all this that he became captivated by digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to generate measurable outcomes for businesses.
At the heart of his business is press release distribution, placing stories across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers featured article placements on prestigious platforms, SEO and local SEO strategies, authority-boosting backlink services, and PPC management.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their company. This cutting-edge approach offers brands a significant advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches far beyond client work alone. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
As a conference presenter, Rohde has taken the stage at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
The Bottom Line
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to build authority, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.